Interesting line from an article I just read about Google:
"We are not Google’s customers, we are its product. We – our fancies, fetishes, predilections and preferences – are what Google sells to advertisers."
Its incredible how much data Google must have on me and everyone really. They know everything I've searched for online, everything I've looked at on my phone, all my email, they have maps of the entire world (with pictures!) and all the location based data they're collecting from my phone. On top of that they're working on getting access to every book in the world, building self driving cars and who knows what else - recording every conversation across the globe? Their business isn't search, its data. Maybe they'll even figure out how to automate the process of analyzing the data... in that case I should look into a new career. I wonder if Google is hiring...